Join our English Online - Affiliate Marketing Programme and start earning

Channel

Active and established

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To be our affiliate partner, you must have a well-established and active channel, such as a website, blog, or social media page, that generates revenue. We do not work with affiliates who don’t have a live website or landing pages to promote our products, or those who are just starting out.

Channel

Active and established

An affiliate partner’s channel refers to the platform through which you will promote our products for a commission. This can be in the form of a website, blog, or social media page, but must be active and established in order to be an effective marketing tool. The affiliate partner’s channel must reach a substantial and engaged audience, as this will impact the potential for successful conversions and revenue generation. A well-designed and optimized channel can help the affiliate partner effectively promote our products, drive traffic, and increase the visibility of the brand. A strong channel is crucial for a successful affiliate partnership, as it serves as the foundation for promoting and generating revenue through the partnership.

Reach

Consistent and engaging

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To be our affiliate partner, you need an established channel with consistent traffic, followers, and engagement. Website must have 5k monthly visitors, social media pages must have 1k followers, and all channels should be active, engaging and contain high-quality content. Provide a list of channels during application.

Reach

Consistent and engaging

When evaluating your application to become our affiliate partner, we consider your reach through your followers, web traffic, or both. We prefer partners who have already built an engaged audience with a steady flow of traffic and followers. Your website must receive at least 5,000 monthly visitors in the past three months and your social media pages must have at least 1,000 followers.

It is important to have active and engaging channels when applying, whether it be through a website or social media page. Your channels should have regular engagement from visitors and contain updated, high-quality content. When applying, please provide a list of all the websites or online channels you plan to use to promote our products.

Audience

Relevancy and interest

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To ensure success for both parties, we evaluate the fit of your audience with our courses. Understanding your audience´s needs and interests is crucial for determining the best fit and maximizing your potential as an affiliate partner.

Audience

Relevancy and interest

Success of our affiliate partnership depends on audience fit. We analyze if your audience is interested in our courses. Without interest, it’s difficult to drive sales & earn commissions. Understanding audience needs, preferences, & interests is key to finding the best fit & maximizing potential as an affiliate.

Brand

Alignment and support

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The British Council aligns its brand with affiliate partners and provides support in the form of campaign assets to help publishers make successful affiliate sales. Maintaining brand coherence is crucial.

Brand

Alignment and support

The British Council is a globally-known brand so it is even more important that we make sure there is alignment between our brands. Ensuring coherence between our offerings and those on your website or blog posts is crucial. To achieve this, we provide campaign assets to our affiliates and help them start making affiliate sales. During the application process, successful affiliate marketers may be requested to provide additional information related to the listed criteria.